PPC Agency Brisbane with a powerful kick.

Google Ads are small advertisements that appear in results when you search for something. They are usually the very first thing you see before ‘organic’ results under it. This means brands have invested in paid advertising to appear here. Brands use this innovative platform to get more traffic and qualified leads to their website.

The ads are placed by Google automatically, based on what it thinks will be relevant to your search or the website you are viewing. Although they may not always seem relevant, many people find these ads useful; according to Google, more than half of all users who click on an ad are directed to a site they didn’t know existed and almost a quarter of those who click on a paid ad actually make a purchase.

The most popular way of using these ads is through Google AdWords or Google Shopping for your Brisbane brand, which allows users to bid for keywords (the words they want their text to appear under in search results).

Advertisers who bid more per keyword typically get more of their keywords displayed. Outside of this platform, advertisers can also manage their own Google AdWords campaigns through the Display Network, which shows ads on websites that participate in this program.

Advertisers can then use Google Analytics to track how well their ads are performing and how visitors got there. When you’re after a more instant form of results, this is the preferred option for digital marketing over something like Brisbane search engine optimisation.

The truth is that Google Ads (otherwise known as Google AdWords) is very useful and can be a great way to generate powerful lead generation. The trick is knowing how to properly use Ads and learning how to find the right keywords to use in your specific area – whether on the Gold Coast, Brisbane city or another area of QLD.

There are a few things you can do to improve your results , but the most important thing is to use the keywords that will convert.

Reasons why it’s so worthwhile in 2022 is that it offers plenty of benefits, including:

Faster than SEO

Many people choose Google AdWords over SEO because it’s faster (usually) and can turn a profit in a shorter amount of time. What makes PPC different from SEO is that, rather than trying to get your website indexed on the search engines so that your site will come up when someone searches for related keywords, you’re paying Google directly to put your ad at the top of their search engine results page then and there – hence why it’s called Pay Per Click (PPC). We are leading Melbourne based SEO agency.

Control your costs

Keyword bidding allows you to have control over how much you spend on every click. If a keyword is really expensive and you don’t want to spend too much money there, then bid lower. When you bid low, your ad will lower down in the search results and only attract customers who are not willing to pay for that particular keyword. But if a keyword is less expensive, like “prom dresses under $100” for example, then increasing your bid will bring your ad up higher in the search results so more people see it.

In-depth reporting

It’s not just an advertising platform; it’s an analytics powerhouse. The native AdWords platform is rich with data that can tell you how your campaigns are performing and how you can optimize them going forward.

The platform makes it easy to test multiple versions of your ads and landing pages in order to find the most cost-effective combination. This saves you time and money, while boosting ROI in the process.

Get ahead of your competitors

Google Ads are is a great way to promote your products and services. They help you find potential customers for your business, which might not have found you otherwise. You might even tap into an audience you otherwise would have lost to a competitor.

Additionally, by investing in PPC, you virtually get your brand ahead of your competitors in search engine results pages, maximising your visibility over theirs. And that’s a massive win.

It’s perfect for small businesses, too

It doesn’t matter if you’re a business with a small marketing budget and a tiny customer base or the CEO of a multinational corporation, the internet is one of the best ways to get your name out there and increase your company’s revenue.

This form digital marketing in Brisbane is a great way to get your product in front of new customers. But when you’re just starting out, it can seem like a daunting process to set up an ad and get results. This guide will walk you through the process of setting up a Google AdWords campaign from beginning to end.

TIP: Read this FAQ section before you sign up for your Google AdWords account, so you know what to expect.

1. Create a new ad campaign

A campaign contains all of your ad groups and ads. To create a campaign, click “Campaigns” from your AdWords dashboard and then click “Create Campaign.” A drop-down menu will appear; select “Display Network Only” and “All Features.”

Fill out the rest of the page as you see fit — we recommend including a name for your campaign and outlining your goals, such as website clicks or conversions. Then click “Save and Continue.”

Next, choose whether or not to use the default settings for delivery, budget and scheduling. If you’re just getting started with PPC Brisbane or don’t have a lot of time, it’s best to use the defaults until you have more experience. When finished setting up your campaign settings, it’s time to fill out individual ad group settings.

2. Identify your target customer

Before you start writing ads or creating your website landing page, you need to figure out who you want to target with your campaign.

3. Define your campaign objective

Make sure that you have a clear idea of what you want to accomplish with your ad. If all you want is more traffic to your website then run broad keyword terms like “buy shoes online.” If instead, you want more leads or sales then run the keywords related to products that people would be ready to buy.

For example, if we wanted to advertise running shoes, we might use keywords like “buy running shoes online” or “online running shoe store” rather than “running shoes”.

3. Create an ad group

Creating an ad group is a fairly straightforward process:

1. Go to the Google AdWords website and sign in with your Google account.

2. Click on the link for the campaign you wish to edit.

3. Scroll down to the section called “Ad Group” and click “New ad group.”

4. Enter a name for your new ad group, then select your country and language.

5. Optional: Add a description of your ad group using the box below the name field.

6. Optional: Select your default bid (the amount you want to pay per click). To do this, enter two numbers separated by a comma – the first number is how much you are willing to pay when someone clicks on your ad, and the second number is how much you want to pay every time someone sees your ad (also known as your maximum cost-per-click).

Create an ad group for each of your products or services that you want to advertise. If you want to advertise multiple products or services, then create one group per product or service and include as many keywords as you think would appear useful for that specific product or service in its name and description.

5. Design your advertisement

Pop in your images and optimise your copy and headings. Make sure your ad looks ready and able to engage your biggest prospects. Double-check over all of your assets and text, so as to ensure there are no errors.

6. Place bids on each keyword

Placing a bid on a specific keyword allows you to show your ads only when someone searches for those exact words. For example, if you are an auto mechanic specialising in the repair of Toyota cars, then you can bid on the word “Toyota” to ensure that your ad is shown every time someone searches for Toyota car repair.

If you have a brick-and-mortar location, then including your address or phone number in your ad text will likely improve your click-through rate, because searchers will be able to quickly find directions and contact information.

A good rule of thumb when bidding on keywords is to bid on no more than two or three words per ad group. Doing this helps make sure that you can profitably show your ads to searchers, while limiting the amount you spend per click.