HIGH-PERFORMANCE MARKETING THAT GETS HIGH-PERFORMANCE RESULTS

In short: it is a form of marketing where the advertiser only pays the marketing companies or advertising platforms after the marketer’s specific desired result is achieved. Like a click, a lead, a sale or a subscription.

It’s a way to gather information on user engagement over the internet, and use it to produce relevant results that reach your goals. Whether it’s an ad or an affiliate link, every click placed on the link is paid for, giving you a way to track whether the content is resonating with the audience.

Performance marketing services truly put the power in the advertiser’s hands, as you only pay upon the success of your campaign, not in the hope that it will work. 

With many other forms of advertising, payment for media space is required upfront, and the cost doesn’t change whether your campaign is a success or not.

This type of marketing is based on performance, with advertisers paying based on how well an ad performs or how many people see it. In the past, performance marketing included only PPC (pay per click) and CPC (cost per click) campaigns, but today it includes impressions or views at a CPM (cost per thousand) rate as well.

In marketing, you place ads and pay when the desired action is taken. Since you can be certain you are paying for quality results, it’s a highly desirable arrangement. Viewers who do not click on the ad may gain some free brand exposure, depending on the payment model you use. You can generally earn a high return on each click or view.

Through targeted omnichannel campaigns, a performance marketing agency can drive results that other tactics often can’t. For instance, you can reach engaging audience members wherever they are online by targeting your ads across multiple channels, such as display, video, social, search, audio, and native. Advertising impressions are only effective if the right people see the ad. 

Our digital performance marketing Melbourne service can help you secure a better price for your campaigns. We can also execute them so you’re not just paying for conversions alone, but also getting more of those valuable conversions overall. Our success is based on our ability to improve ROI, ensure growth, and deliver ongoing success to our clients.

An expert in this field does a number of things, and a performance marketing agency Australia expert like Shout has a series of tried-and-tested steps that we follow to deliver success. 

1. Firstly, we define your goals and set out how to reach them using digital engagement with the target audience. 
2. Once that’s done, we can take the data and review it across the channels that you’re targeting, peering into the minds of consumers and evaluating how much the campaign has affected them. 
3. Then, we use this invaluable input to help steer your product or service towards greater sales and distribution through optimisation and refinement of the campaign.

In this data-driven style, it’s all about having solid insights into what works and building upon that. It takes a little time to gather the data, but once that’s done, better ROI can be gained by devoting resources into the channels that audiences will truly connect with, and take action on. In turn, every successful campaign is one more step forward to growth.

With performance marketing, it’s all about the actions. Unlike other paid campaigns – for example programmatic or other styles – every click, lead, or conversion is measured and gives insights on performance and engagement. The above styles, on the other hand, measure impressions or views – which can be very passive interactions that may not be right for your cause.

If it’s a paid keyword campaign, sure. This is one of the best ways to gauge what your audience is searching for, and provides plenty of info on what keywords are working for you, and which aren’t. Google’s search engine ads – the top few you see when you’re searching for something – are an example of this. If you were targeting that keyword, you’d have a campaign in place – likely CPC (cost per click) to measure how relevant and effective your campaign is at reaching the desired audience.

By employing this data-driven style of marketing, you’ll experience less waste in your marketing budget. Even in performance marketing, there is an element of testing and learning. However, by using effective creativity to build on the data and solid insights into what works, your campaign will become effective. 

It takes a little time to gather the necessary data, build out the insights and act on this analysis, but once that’s done, better ROI can be gained by devoting resources into the channels and audiences that will truly deliver returns. 

Furthermore, every successful campaign is one more step forward towards growth, with more of your spend working harder for your business.

If we’re sticking true to our earlier definition, then SEO isn’t included in performance marketing. You can’t pay for results in SEO alone and directly. However, if you’re talking about a paid keyword campaign, sure. But you still can’t pay for guaranteed results, so it’s not comparing apples with apples. 

But this is one of the best ways to gauge what your audience is searching for, and provides plenty of info on what keywords are working for you, and which aren’t. 

Google’s search engine ads – the top few results you see when you’re searching for something – are an example of this. If you were targeting that keyword, you’d have a campaign in place – likely with a CPC (cost per click) to measure how relevant and effective your campaign is at reaching the desired audience.