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Michael Jenkins
Digital Strategist
The first step in the process is to learn how we can drive growth through digital media that’s tangible and realistic. To do that, we need to understand what makes your business tick and how your presence currently performs online. This then allows us to dive into our strategy phase with all the information we need to build the picture-perfect campaign.
Brief in tow, we’re ready to build a strategy that’s aligned with your budget and goals. From here, we work our magic to establish a ground-up campaign that sticks to all initial objectives and then focuses on exceeding expectations. From responsive campaigns to influential content, we’ll work our strategic minds into the ground to create a winning result.
Now that the strategy is done and dusted, the big stuff starts taking place. Our digital media agency will jump onto every task outlined in the strategy, developing a holistic approach to your overall campaign. During this phase, we’ll roll out important brand messaging and target even the most niche audiences, all using best-in-market practices.
No one likes a stale strategy. At Shout, we always keep our eyes on the ball, monitoring and adjusting every campaign when it needs it most. As consumer behaviour and trends change, we’ll tweak your strategy to keep it relevant and influential, bringing in more engagement across the board.
Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.
The best content, the best digital marketing material, the best social ads are only as good as the media strategy behind them. Shout is a digital media agency that combines behavioural insights, gleaned from in-depth consumer research, with a deep and detailed understanding of the different platforms to develop and initiate strategies designed to put the right messages under the right noses. Shout' creative media specialists starts by developing a sound understanding of your business and marketing challenges. Using qualitative and quantitative research as well as competitor intelligence and behavioural data, your media will have an immediate impact, and broaden engagement with the market over time.
Great media strategy doesn't just work once. It forms a solid foundation for future activity and scalable growth. By testing and retesting successful camapigns, Shout digital media increases campaign effectiveness over time. We take a holistic view of media needs and campaign development. By basing our media strategy on provable trends in customer behaviour, we are able to better pinpoint the people most likely to buy. And create more personal messaging for them. To increase their likelihood to buy.
We use data cross-channel attribution and key analytics to align your communications and engagement channels and creating more accountable paths to purchase.
Once the media plan has been approved and implemented, Shout works to make sure your campaign keeps working. Using campaign analytics, we tweak and review to make sure your media mix remains relevant.
Better search results, more effective content, harder working marketing, harder working remarketing. It’s all possible. With a well-crafted, well-researched digital media plan from Shout.
A multi-channel SEO strategy which leveraged Google search, social media strategy, content and programmatic advertising.
Shout Search Engine Optimisation Strategy and Social Campaign boosted awareness, drove traffic and increased time spent on the Repco site for their online launch..
We increased Haileybury’s brand awareness among Melbourne parents with localised SEO, SEM and geo-targeted campaigns.
Our SEO consultants had Moula laughing all the way to the bank, with SEO optimisation, SEM and a Social strategy that had Moula outranking the big four banks on SEO.
By slashing the average cost per acquisition and boosting conversions in search, our SEO Strategy and Social Campaign was the only flex necessary.
We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
There are so many different forms of media in the modern age and the number of different devices, platforms, sites and services is growing every single day. Media agencies advise business and companies on the best strategies for advertising and marketing on these platforms. This is to ensure you are getting the right value for money, reaching the correct audience and having your branding and message portrayed clearly and correctly.
No matter what business you are in, you need to advertise to reach your audience and sell your products and/or services. Without the proper knowledge, you can waste your advertising budget without seeing results. A media agency can handle all of this for you and ensure you are getting a return on your investment and growing your business.
The role of a media agency is deeper than simply booking advertisements. It involves a lot of research into consumer insights and demographics to understand your target audience and what is likely to get them to act. It involves a strong creative team to generate your marketing assets, strong brand knowledge as well as insights into your competition and plenty of strategy and management to ensure you get your ROI.
You will save enormous amounts of time and labour and also achieve much better results. By attempting to manage your advertising and marketing in-house you are going to be diverting considerable resources towards the task that will not be as knowledgable and capable as dedicated media agencies that understand every platform, all of the algorithms, your target audience and have the skills to create better assets in a much shorter time.
A media agency is going to develop your overall marketing strategy and execution whereas a creative agent is more about your image and content. The two go hand-in-hand in successful marketing and advertising campaigns as the creative team will design what your ads will look like and the media agency team will ensure they are placed in the right locations for the best chances of success.
As the name suggests, a full-service media agency takes care of the entire suite of operations in your advertising, marketing and promotion across all digital channels. This includes the creative side of the operations as well as the strategy, planning and implementation of marketing and advertising campaigns.
As already mentioned, there are creative agencies, media agencies and also full-service media agencies that encompass both. There are also traditional advertising agencies that deal with media like television, print and radio, specialist social media advertising agencies and also media buying agencies.
Media buying agencies are hyper-focused on media strategy and media planning, delivering information on the best times to market, establishing budgets, identifying the right platforms and all of the important information a marketing team needs to ensure the marketing and advertising campaigns are reaching the right eyes to be successful.
A media buying agency often works in tandem with a marketing division, whether that is in-house at your business or outsourced as well. The marketing team will work on your advertising, marketing and promotion and the media buying agency team will deliver all of the data on where, when and how to place these ads to get the best possible results.
Social media has become an essential platform for marketing and advertising and these agencies specialise in creating effective campaigns across these platforms. This can include a wide range of different posts including engaging content, advertisements, products and more that is targeted to reach the right audiences.
A social media agency provides total social media services to businesses and companies that do not have the in-house resources and expertise to carry out these functions. These agencies understand all of the social media platforms and how they operate, ensuring you are delivering your brand, messaging, products and services to the right audience.
Trying to manage your own social media campaigns without the proper expertise is going to ultimately cost you. You are going to have to divert resources that will work much less efficiently than experts, your campaigns will not be as effective and you run the risk of not getting your messaging and branding correct which will impact the entire image of your business.
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
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Melbourne (HQ)
431 Riversdale Rd
Hawthorn East, VIC 3123
Sydney
Suite 1308, 109 Pitt St
Sydney, NSW 2000
Brisbane
320 Adelaide St
Brisbane, QLD 4000
1300 122 110