SMARTER WEB DESIGN FOR SMARTER IT BUSINESSES
We’ll help you own Google SEO and turn leads into conversions
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Michael Jenkins
Digital Strategist
Whether you’re just getting online, or looking to improve your existing site, you’ll come to the right place. At Shout, we’ll assess your business type and goals, and our experts will design an easy-to-use website that can transform your brand, your user experience and your sales.
Our web design techniques are on the button. We’ll look at your business from a strategic, technical and marketing point of view, and create a strategy that delivers functional UX, flawless UI plus favourable SEO. And if acronyms are not your thing, no matter because we’ll take care of it all for you.
Whether we create a custom site or an ecommerce store, we make designs that people respond to – with sales. It’s more than making your web pages look good and perform well – we’ll also make sure you’re looking good on Google so your business stays top of the page, and top of mind.
Optimising web design is our domain. Launch is never the end goal. We’re always at the back end ensuring it’s running well, loading quickly and providing a seamless user experience so you always look good, from front end to bottom line.
Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.
It starts with data and analytics - looking at where your best customers are coming from, and where they might be leaving your funnel - then adjusting your site, based on that data, to plug the holes and turn your lead machine into a flood of new customers.
Whether you’re in software dev, cloud tech, IT service, products, data, or sales, Shout’s industry-wide experience helps when and where you need it most.
We then make sure your site is optimised for organic growth. Shout has IT web design expertise - people who understand that maximising search results is a science that’s constantly evolving.
We have the relevant expertise and results on the board across the IT industry.
We use responsive design.
A website has to look great and work across multiple platforms for it be effective.
If it’s not responsive, your customers won’t be either.
We help you understand what content works and what content doesn't.
Creating engaging and relevant content, promotes deeper diving and a richer customer journey.
IT websites that engage are proven to work more effectively.
And we optimise.
The customer journey can start and finish anywhere on your site.
Optimising the user experience keeps customers engaged longer and more effectively.
Your website is your most important sales tool. If its not working at its best, you’re missing out on vital business. Bybunderstanding how visitors navigate through your funnel, we turn your site into a highly effective sales conversion machine.
At Shout we design and build websites that are more than just responsive and great to look at. We focus on aligning design, messaging, and the customer journey to attract, nurture and convert qualified leads.
We build with careful consideration of SEO, social sharing, content strategy, marketing automation, dynamic personalization, lead scoring, and progressive profiling in line with IT industry practice.
A multi-channel SEO strategy which leveraged Google search, social media strategy, content and programmatic advertising.
Shout Search Engine Optimisation Strategy and Social Campaign boosted awareness, drove traffic and increased time spent on the Repco site for their online launch..
We increased Haileybury’s brand awareness among Melbourne parents with localised SEO, SEM and geo-targeted campaigns.
Our SEO consultants had Moula laughing all the way to the bank, with SEO optimisation, SEM and a Social strategy that had Moula outranking the big four banks on SEO.
By slashing the average cost per acquisition and boosting conversions in search, our SEO Strategy and Social Campaign was the only flex necessary.
We’ve compiled a list of the most commonly asked questions to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
Website design is based primarily around the user experience, referring to the actual design and layout of the site, how it looks, what content is available, logos, graphics, colours etc rather than the actual software and functionality of the site. Web development is an extension of this, taking this development and turning it into a fully functioning website.
There are seven basic steps for the design and development of a website, beginning with information gathering, planning and design of the site. Then the content is created (words, video, images etc) and assembled. After this, the coding process can begin to make the website functional. Finally, the site is tested and reviewed and then launched to the public. The final step is ongoing maintenance.
How long is a piece of string? Like anything, you get what you pay for and websites can cost anywhere from around $2000 to $12,000 to completely build in Australia. There are DIY options available, but if you want your website to be a tool that helps grow your business and serve your customers around the clock, you will need to make the investment so you can be better than your competition.
It is possible to create a website without spending any more, but there are going to be restrictions. You are not going to get a custom URL, for example. If you are using a free templated tool to create your site you are going to have to pay money to unlock a lot of the features including the ability to have your own URL (which also attracts an annual fee). If you want a professional website for your business, there are going to be fees associated.
Put simply, the web designer is the one that shapes how your site is going to look, where objects, assets and creative content are going to be placed, your logos, your colour scheme – everything about how your site looks. The web developer is the one that will place these assets and make your website functional.
This depends on your level of experience. There are many simple DIY, templated sites that will allow you to create basic sites. These are perfect for sole operators and businesses with a very small budget that just requires a web presence and nothing more. The more you learn about website development and coding, the more hands-on you can be when it comes to the development of your site.
Templated sites are usually cheaper and quicker to put together, but the negatives are that you can’t truly put your own personality onto your site, you risk using the same templates as other websites (including your competitors), they may not be search engine friendly and you will not be able to do any customisation. Custom sites take more time but will deliver much greater results in search engines, across all browsers and will include all of the features you want.
The scope of a web designer is enormous. They can help shape your entire brand including the creation of your logo and even your business name. They will design all of the content that goes on your website (which can also be included on other business assets). Whether you are an established business or starting from scratch, they will ensure all of your branding and messaging is clear in the design of your website.
First impressions are everything and your website is how you are going to instantly impact your audience. A professional web designer is going to be able to work with you and ensure all of the right messages and branding are present, as well as taking care of the aesthetic and user experience side of things to ensure your customers are met with a positive experience.
Here is the key thing you want to establish from the start, are they coming into the room telling you how to do things, or are they asking questions and listening to you? You want the latter, a company that is going to take the time to get to know you, your brand, your challenges and your goals and then bring in their skills, ideas and expertise to bring it to life.
User experience is about more than just how your site looks, it is also how it performs. Developing your website is important to ensure that it is running and loading quickly and that the user experience is seamless. This development is done behind the scenes and involves coding to optimise and maintain every aspect of your website.
There are many great tools and educational websites available for people of all skill levels. These can assist in learning how to code, including HTML, CSS, JavaScript, PHP, Ruby and Responsive Design. There are other resources where you can learn about the latest web technologies and there are also sites that can link you to web developers that you can employ for your project.
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Melbourne (HQ)
431 Riversdale Rd
Hawthorn East, VIC 3123
Sydney
Suite 1308, 109 Pitt St
Sydney, NSW 2000
Brisbane
320 Adelaide St
Brisbane, QLD 4000
1300 122 110