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Michael Jenkins
Digital Strategist
There aren’t many businesses we speak to that don’t already have a website or some description. So we start with what you already have. Once we understand your issues, we can turn the page and move on to step two of the process.
Is it an online store? Are you looking for professional email services that tie into it? Maybe you need a platform to attract more customers to your business online. No matter the brief, we build simple websites that really pack a punch.
It’s time to put our web development company to good use. Here we build on everything we gained from the brief, working our magic as an experienced team of skilled professionals. We’ll turn your big ideas into a big, bold reality.
The job is far from done. Now we watch to see how it all performs. When anything isn’t working as planned, we reroute, repair and optimise. After all, the worst thing you can do with your site is push it live and let it go stale.
Ready to give your brand the facelift it needs online? Get in touch with our website design experts now.
Need to optimise the effectiveness of your existing website development capabilities or get set up from scratch? Our web design agency will set you up for success. Whether that’s enhancing the visual design, creating engaging content or ensuring prospects find you on Google, Shout is your first port of call.
If your website provides a powerful user experience for your visitors, it can transform the way you’re positioned online. If you're looking for ways to improve conversion rates, increase engagement and improve customer satisfaction, investing in UX and UI website design is essential.
In digital marketing, it’s the process that focuses on the user’s experience when visiting a website. Essentially, UX is about making sure they can find what they need quickly and easily, without any frustration or confusion. When done well, this form of conversion optimisation makes sure your platform is performing at its very best level.
Enlisting Shout as your web design Melbourne means you’re able to turn interested visitors into loyal customers. Entice them to come back time and time again all through an enjoyable, hassle-free experience. In addition, our eCommerce web developers work closely with you to understand what makes sense from both a technical perspective and a marketing perspective.
Build something that meets every need of your business while remaining aesthetically pleasing for your users.
Driven by our experts, Shout create’s hard-hitting platforms tailored to the needs of modern brands just like you. Enjoy a platform that’s as beautiful as it is functional, increasing ROI for your business right across the board.
Our website design and development agency works side by side with you to make sure our strategies are aligned with your goals. From custom creations to eCommerce solutions, we’ll tailor your approach to meet the needs, goals and budgets of your brand.
The aim of UX design is to funnel users through an eCommerce website design using functional layouts and conversion-driven elements that end with a sale. A well-designed UX, combined with functional UI, allows any page to become a high-performing sales machine.
Creating a functional layout includes incorporating factors such as screen size, input methods (like a keyboard vs. touch screen), device capabilities, visuals and more. When mapped out strategically, the end result is a seamless experience across all platforms.
Customer retention is the key to success in any business. It's essential that your customers are happy with their experience and come back again and again. But it can be challenging to know what they want, how they feel, or what will keep them interested.
The best way to ensure a visitor sticks around is to entice and nurture. Funnelling them through your platform using functional, flawless UX and UI turns happy visitors into loyal customers for the future. Put your brand on track towards conversion-driven performance with the help of our experts, ready to rise to any challenge you throw our way.
The UX design process starts with understanding your users and their needs. Then, it's about ensuring they have an enjoyable, easy, and valuable experience on your site or app. The better you understand them, the more successful your product will be.
Customer engagement is one of the most critical aspects of any business. It's not enough for your customers to simply buy from you; they need to feel like they are part of something bigger than themselves. Ensure they remain loyal and become repeat buyers all through our top-tier custom website design solutions.
Shout is an award-winning eCommerce website development agency with over a decade of experience in the industry. We’ve worked side by side with brands from all corners of Australia – including Sydney, Melbourne, Brisbane and beyond. We are passionate about what we do, and our team works closely with you every step of the way, creating an asset that powers up your operations.
Enable your business to stand out from your competition. We have everything you need to turn your position online into a powerful presence. With our expert knowledge and dedication to customer satisfaction, Shout takes your brand to the next level. Get started now with a no-obligation consultation from our knowledgeable team.
Whether our web designers create a custom site or an ecommerce store, we make concepts that people respond to – with sales. It’s more than making your pages look good and perform well – we’ll also make sure you’re looking good on Google so your business stays top of the page, and top of mind.
Optimising web design is our domain. Launch is never the end goal. Our web designers are always at the back end ensuring it’s running well, loading quickly and providing a seamless user experience so you always look good, from front end to bottom line.
Our web design techniques are on the button. We’ll look at your business from a strategic, technical and marketing point of view, and create a strategy that delivers functional UX, flawless UI plus favourable SEO. And if acronyms are not your thing, no matter because we’ll take care of it all for you.
A multi-channel SEO strategy which leveraged Google search, social media strategy, content and programmatic advertising.
Shout Search Engine Optimisation Strategy and Social Campaign boosted awareness, drove traffic and increased time spent on the Repco site for their online launch..
We increased Haileybury’s brand awareness among Melbourne parents with localised SEO, SEM and geo-targeted campaigns.
Our SEO consultants had Moula laughing all the way to the bank, with SEO optimisation, SEM and a Social strategy that had Moula outranking the big four banks on SEO.
By slashing the average cost per acquisition and boosting conversions in search, our SEO Strategy and Social Campaign was the only flex necessary.
We answer a few of the more common questions around web design & development. Anything you want to know that we haven’t covered here? Just give us a shout.
Web design refers to the actual design and layout of your platform, rather than the software and functionality behind the site.Â
How it looks, what content is available, the logos used, graphics, colours, fonts, copy and language etc. Basically, everything that the user sees.Â
However, another component of web design also relates to how the site functions. Its layout, navigation and user interface.
Development is an extension of web solutions like SEO Melbourne (like design), by taking this design and turning it into a fully functioning platform. Web development refers to the actual code, build, functionality and software that the site is built on.
At Shout, we offer web design Melbourne and web development Melbourne and have been doing so for over 13 years. We follow a simple 7-step process for the design and development of a website
We begin with information gathering – what are the objectives of the site?Â
Next, we start the planning and design of the site. This is called wireframing.Â
Then the content is created (words, video, images etc) and assembled.Â
After this, the coding process can begin to make the website functional.Â
Now, the functional testing site is tested and reviewed.Â
It’s time to launch the site to the world.Â
Our final step is ongoing maintenance.
As a web design company with a full gamut of services, ongoing site maintenance is one of the most important elements. You’d never dress your shop window and leave it as is and the same goes for your website.
While some web design Melbourne agencies, and digital agency experts don’t offer the same important final step, we feel that they are truly letting their clients down. 3
How long is a piece of string? Like anything, you get what you pay for and websites can cost anywhere from $2000 to well above $20,000 for a complete build in Australia. There are DIY options available, but if you want your website to be a tool that helps grow your business and serve your customers around the clock, you will need to make the investment so you can be better than your competition.
Simple sites that have minimal navigation and functionality, like a one-page site, or landing page, obviously don’t take as much design and development time. So, they are the cheapest to build.Â
But other websites with multiple pages, and various functionalities take much longer. They are a real investment in time, effort and expertise and that’s what you pay for. The larger website builds can often involve ecommerce functionality, more complicated animations and transitions, plug-ins, apps and other third-party services that each add $$$ to the website build.
Yes, you can. But as they say, there’s no such thing as a free lunch. It is possible to create a website without spending any money, but that site will come with some serious restrictions. It all depends on how much you’re willing to compromise. And since your website plays such an important part in any business, the savings often end up being limitations.Â
For example, a free website means you are not going to get a custom URL. Also, if you are using a free templated tool to create your site, they make their money by making you pay once you’re fully invested, to unlock a lot of the features that at Shout, we deem as necessary.
Features include the ability to have your own URL (which attracts an annual fee). If you want a responsive web design, there are often extra fees. If you want to make changes once your site is live, there will often be fees.
In short, if you need a professional, functional and updateable website for your business, there are going to be fees associated. So it’s best to see the professionals from the outset rather than trying to do it on the cheap, which ends up costing you more for something that isn’t ownable anyway. This is especially the case if you’re not sure how to tackle multiple websites or use a content management system.
Put simply, the web designer is the one that shapes how your site is going to look, where objects, assets and creative content are going to be placed, your logos, your colour scheme – everything about how your site looks.Â
The web developer is the one that will place these assets into your site and make it functional. Think of building a house. An architect and a builder are needed. The architect tells the builder how it should look and the builder makes those plans a reality.
Additionally, they know how to use these creative solutions to benefit search engine optimisation, user experience and even another digital project you have going on. In essence, they should also work with your digital strategists to ensure cohesiveness.
This depends on your level of experience. There are many simple DIY, templated options that will allow you to create basic sites, even if you’re trying to create ecommerce websites or online stores. Wix, Squarespace, Shopify, Magento SEO and Square Online are a few of the more popular ones in Australia.
These are perfect for sole operators and businesses with a very small budget that just requires a very simple presence and nothing more. The more you learn about website development and coding, the more hands-on you can be when it comes to the development of your site.
And when you know more and understand how different websites better suit different businesses, you may find that a DIY site builder will not offer your new website enough of a unique online presence that shows off everything your business can do.
Templated sites are usually cheaper and quicker to put together, but they come with a few watchouts. Some of the negatives of a templated website from a DIY service are;
You can’t truly put your own personality onto your site. While you can upload a logo, you are limited in functionality, colours, layouts and features.Â
You risk using the same templates as other websites (including your competitors). Much like buying a stock image from a stock library, anyone in the world can also buy that same image.Â
Templated sites may not be search engine friendly and you will not be able to do any customisation.Â
While a custom site takes more time and money to build, they will deliver much greater results in search engines optimisation Sydney, across all browsers and will include all of the features you want. It’s akin to the difference between buying and designing your own home to suit your own individual needs and wants, or buying a kit home in a housing estate where you are only able to choose from a limited amount of customisable options.
The scope of a web designer is enormous. They can help shape your entire brand including the creation of your logo and even your business name. They will design all of the content that goes on your website (which can also be included in other business assets). Whether you are an established business or starting from scratch, they will ensure all of your branding and messaging is clear in the design of your website.
First impressions are everything and your website is how you are going to instantly impact your audience. Think of your site as your digital shopfront. If you want to lure in traffic and turn site visitors into customers, your web design suddenly becomes your everything.
A professional web designer is going to be able to work with you and ensure all of the right messages and branding is present on your site, as well as take care of the aesthetic and user experience side of things. These efforts when combined will ensure your customers are met with a positive experience, they will enjoy using your site and either convert or come back again. Or better still, do both.
Here is the key thing you want to establish from the start, are they coming into the room telling you how to do things, or are they asking questions and listening to you? You want the latter, a company that is going to take the time to get to know you, your brand, your challenges and your goals and then bring in their skills, ideas and expertise to bring it to life.
At Shout, we’re your wingman in web development, Melbourne. We listen more than we talk, and we never dive in until we have all the necessary details of how to make your site a success.
User experience is about more than just how your site looks, it is also how it performs. Developing your website is important to ensure that it is running and loading quickly and that the user experience is seamless. This development is done behind the scenes and involves coding to optimise and maintain every aspect of your website.Â
Our web development experts are standing by to get started on optimising your website.
There are many great tools and educational content available for people of all skill levels. These can assist in learning how to code, including HTML, CSS, JavaScript, PHP, Ruby and Responsive Design. They can also help you use content management systems or learn about the latest web technologies. There are also sites that can link you to web design Melbourne experts that you can employ for your project. (Us.)
So you’re thinking about web design. Well, lucky for you, you’ve landed in the right place. At Shout, we’ve been designing these for longer than we can remember, which means we know a thing or two about how to make them convert.
Gone are the days when online businesses can leave their website conversion to chance. At Shout, we have over a decade in the business of making our client’s websites more profitable, more efficient, more user friendly and more aesthetically pleasing. We’re a web design agency that knows how to turn web traffic into warm leads. And warm leads into sales. And customers into loyal advocates for your business.Â
So, let’s get started with an X-Chart, tailored to how big you want to grow. An X-Chart shows you the sales our website development company forecasts for your business over 3-, 6- and 12-month periods.
With just a 30-minute consultation to help us understand your business and your needs, we’ll put together a tailored sales forecast based on web traffic that we can guarantee. Because it’s based on our tried-and-true experience of delivering revenue for the business, our X-Chart promises guaranteed profit.Â
The web design services from our Melbourne headquarters deliver optimal performance. That’s because we know it means more than looking good, having a nice logo, featuring interesting graphics and some well-written headlines.
Any good web development agency also knows that the way the site functions, loads, and flows, are just as, if not even more important. The load time, the architecture and the website’s UX all need to be mapped out, planned, tested, tweaked, implemented and quality assured to ensure the site performs as it should. Not just for the business, but for the visitor. A well-designed site helps build trust, clearly guides the user through to the next action step and is an easy-to-use destination.
There are a number of simple principles when designing a website that at Shout, our digital marketing experts hold dear.
A Clear Intent – Knowing the purpose of the website, and giving each page a singular focus of intent, helps your site visitors know what they’ll find, and where. While many sites have many different intentions, almost every website has a few things in common. This includes a description of the owner’s expertise. The ability to clearly build websites that relay the brand’s reputation is tricky, with the overall intent remaining to drive leads. And finally to convert those leads and nurture the customer, post-purchase.
Visual Simplicity – Ensuring your site is not only on brand but self-sufficient, relies on a series of decisions to be made about the colours, fonts and visuals that your site will house. Using your brand’s colour palette is a given, however, pairing that palette back to maintain a more refined appearance online is often helpful. You don’t want too many colours on one page. Web fonts can also help keep your site on brand and again, streamlining all your brand’s fonts is helpful for an aesthetically pleasing site experience. Usually, no more than 3 different fonts are needed. Then imagery, in the shape of video, photography, illustration or animation will complete the trifecta of your brand’s visual website appearance. As they are in specific content, only relevant, timely, and expressive visuals should be used to avoid miscommunication, rework and confusion on the part of the user.
Intuitive Navigation – The way your visitors navigate their way through your site needs to be seamless, foolproof and intuitive. If it’s not, you run the serious risk of visitors dropping off through confusion and frustration, or losing trust in their journey and finding another site that does meet their expectations.
Flow Patterns – Just like when you read a book, you start at the top left and work your way to the right, and then down and to the right again. Our creative agency understands this flow, and arranges content accordingly to suit the natural habits of a reader’s eye pattern. To help with the flow of information is the need to give a visual hierarchy to various elements on the page. Design tools like size, colour, typography or movement can all distinguish an important header, to a less important piece of copy. Or a call to action button to a caption under a visual. Understanding these hierarchical elements will help guide the reader’s eye to where we want them to be.
Relevant Content – Knowing what your visitors want to know and when in their journey they seek that information will help nudge them towards a sale. Compelling content with eye-catching headings, detailed copy and attractive visual stimulus is paramount.
A Grid Structure – Users have been conditioned to view most web content in a simple grid format. It helps compartmentalise the information into bite-sized sections, but also keep the content clean in well organised blocks. The grid allows for animation which in turn can help with load times. As a slow to load page will result in drop offs in traffic. Loading the on-screen grids as they appear can take some of the pressure off the entire page’s load time.
Mobile First – Depending on your industry and product/service, chances are your customers will first access your site through a mobile device. If your site isn’t mobile friendly, those customers will be lost before you even had a chance to impress them. Responsive web design will ensure that your site is optimised no matter what screen the viewer is looking at it on. And your images, titles, copy and animations will all work in a way they should, regardless of screen size.
Investing in web development is crucial for your site’s online success. And that doesn’t mean spending millions. It just means using the best web development Melbourne has to offer. At Shout we understand the pay off between the right amount of multimedia video, slide shows and photography, and when those tools start to slow down your page loading time. We know how to optimise your SEO keywords so your site shows up on Google’s first page of results. And we understand page navigation to constantly move your cold leads to converted sales, time and time again. We’re not in this game to make a quick buck. If we were, we wouldn’t have lasted this long and have such a long list of satisfied clients. We offer responsive web design services with web development Melbourne experts who are passionate about delivering consistent ROI to businesses like yours.Â
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Hawthorn East, VIC 3123
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