High vis digital marketing for trades
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Michael Jenkins
Digital Strategist
Digital marketing has the power to boost any trade. Today, it’s not just about finding new customers. It’s about growing an online community, gaining trust and remaining competitive in your field. We’ll consult with you to find the best ways to enhance your sales, and your personal brand.
Word of mouth isn’t always enough. Tradies today need to showcase their work, engage with clients and manage their reputation. Our expert team will create a plan to help you do all that and more effectively, working on budget and towards long- and short-term goals.
Different platforms and channels will suit different trades. Makeup artists, landscapers and builders will benefit from sharing their work and engaging with prospects on Instagram. Some might express tips, tricks and ‘how-tos’ on a blog or website using the power of SEO. And in our digital society, every tradie needs a functional website.
Once the job is done, we make sure it’s been done right. In building terms, we’ll inspect for cracks, patch up any holes, perform regular maintenance and make sure it’s painted, sealed and water-tight now, and in the future.
Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.
From Google Ads that help a plumbing business get found to Instagram marketing that helps a carpentry business show off just how good their workmanship is, to content marketing that helps people looking for an electrician understand the need to use your electrical business, our specialists will work to understand your needs to ensure they can deliver successful campaigns for you.
We look at the whole picture while finding the opportunities bigger players often miss.
Social media advertising works for local community pages.
Local search helps people who need an expert and need them in a hurry.
Through social media marketing and advertising, and local search campaigns, we get you new business, almost immediately.
Content Marketing is one of the best digital marketing weapons you have in your arsenal when optimising a trade website, to help attract the right customers.
And Pay Per Click campaigns put your business, and your service, in front of potential clients faster than any other digital marketing program.
When combined with a well-constructed SEO campaign, they're ideal for getting you a boost in business straight away - like if you're looking for business in new areas, or want to run a promotion to fill a hole in your calendar.
At Shout, we can take your trade digital marketing to a new level through our strategic digital marketing, SEO, AdWords and Social Media services. Get noticed by people who need what you have to offer.
Our SEO and paid search services cover everything proven to work for all trades. We take a holistic view to combine SEO with content marketing, your booking systems, CMS and data analytics to find what works, and fix what doesn’t
We get to know you and your business, your goals and your objectives. Then use the whole range of proven online advertising and digital marketing services that work for plumbing, carpentry, electricians, computer technicians, any trade you can name.
A multi-channel SEO strategy which leveraged Google search, social media strategy, content and programmatic advertising.
Shout Search Engine Optimisation Strategy and Social Campaign boosted awareness, drove traffic and increased time spent on the Repco site for their online launch..
We increased Haileybury’s brand awareness among Melbourne parents with localised SEO, SEM and geo-targeted campaigns.
Our SEO consultants had Moula laughing all the way to the bank, with SEO optimisation, SEM and a Social strategy that had Moula outranking the big four banks on SEO.
By slashing the average cost per acquisition and boosting conversions in search, our SEO Strategy and Social Campaign was the only flex necessary.
We’ve compiled a list of the most commonly asked questions about digital marketing for tradies to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
Often trades gain a lot of attention through word of mouth. However, in the ever-growing digital society, personalising your trade by sharing pictures on platforms like Instagram, doing content creation on a website using SEO and pay-per-click are just a few ways. Want to know more? Ask the team how.
How does digital marketing work for trades?
When it comes to trades, digital marketing works by showcasing your expertise through various online platforms. For example, hairdressers and builders utilise Instagram a lot because they can showcase their work while engaging with potential clients and gaining their trust. This is usually backed up by content on a website.
Any job that is considered a trade that you can think of is covered in trades marketing, so yes, plumbing and electricians are too. Trades are generally businesses that take on apprentices (but not limited to) and require manual skills and specialist training. Digital marketing is a positive step forward.
Prices will vary depending on your marketing strategy. Most digital marketing plans include a variety of free and paid-for platforms. Prices will also differ depending on your long- and short-term goals, how much money you want to put into it and your overall aim. Contact our team for costs relevant to you.
Digital marketing for trades includes using various platforms to advertise and personalise businesses such as builders, hairdressers, bakers and landscape gardeners. Tools are used to increase sales and gain insight into existing, and potential clients interact with the platforms you use, including your website. Ask the Shout Digital team more about what we can do for you.
Social media is an excellent way for trades to interact in real-time with their potential customers. It can cost little or nothing to post content, share progress pictures on current projects, and you can answer questions and get feedback in real-time. Picking a few platforms and not all is the right balance.
Like all businesses, trades should also engage in digital marketing strategies to see growth in their company. It’s not just about gaining new customers but is also about growing an online community and remaining competitive in your field. Are you considering digital marketing for your trade? Let’s have a conversation!
By working towards a set of goals and strategies for digital marketing, trades will sell their services to a large audience that they may not otherwise reach from traditional methods. This includes answering questions in real-time and potential clients to see the quality of your work and loyalty from your current clients.
To propel your trade forward on the digital market, the best action is to seek assistance by experts like us at Shout Digital. We will work to establish your brand, monitor your analytics and create a plan that works to effectively market your business. This will include working towards long- and short-term goals.
While there is no single best strategy for trades in general, there is the best strategy based on what goals you want to achieve with your trade. This will involve creating a plan and choosing various platforms to reach a larger audience transparently and with engagement.
Any time and effort you put into your business when working towards your brand’s right strategies are bound to see improvements. Current and emerging customers will be more brand aware, and you will have the opportunity to develop relationships and trust through social media and content creation. Ask us how!
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
It only takes a few minutes!
Melbourne (HQ)
431 Riversdale Rd
Hawthorn East, VIC 3123
Sydney
Suite 1308, 109 Pitt St
Sydney, NSW 2000
Brisbane
320 Adelaide St
Brisbane, QLD 4000
1300 122 110