Fire up your SaaS marketing strategy.

SaaS marketing centres around trying to generate leads or conversions to get more customers to sign up for subscription services available online.

So instead of trying to market a physical product or service, this is about marketing an internet-based software solution.

Digital marketing is a natural fit for SaaS companies, given the online nature of the service. It makes sense that you would find your audience, and reach them, in the place where they would buy your product.

SaaS stands for Software as a Service. Put simply, SaaS companies use software to provide customers with a service.

With this cloud-based software delivery model, the SaaS company makes software available to customers on a subscription or pay-as-you-go basis. This means you don’t have to manually install software on your computer, and can instead access all of the services you need over the internet.

With installation, updates and security provided online, SaaS customers can lower their deployment costs, and scale up their business solutions faster than by maintaining software on-premises and better predict the total cost of ownership.

The primary difference between SaaS Marketing and other forms of marketing is that there is no physical or tangible product or service to market.

SaaS software also often changes and evolves, as opposed to other products and services that remain relatively the same. In addition, some SaaS marketing efforts can be very niche and apply only to a small volume of business.

This requires a tight grasp of the product, the continual updates and changes, and the digital landscape itself in order to market SaaS successfully.

There are many major brands out there that have been highly successful at marketing their SaaS subscriptions and customer success.

The music streaming platform Spotify, for example, has 172 million subscribers worldwide.

Other large SaaS companies include CRM (customer relationship management) platform HubSpot. The ecommerce platform Shopify. The video conferencing company Zoom. And file hosting service Dropbox.

But you don’t have to run a mega SaaS brand to benefit from marketing. Whether you’re a large or small company, you can maximise your investment by targeting the most relevant prospect, and only when they’re ready to buy. So the end result, whatever your budget, is always improved ROI.

Some of the traditional digital marketing strategies won’t work with SaaS marketing. You can’t show the package, or people using your product or service, and influencers are taken out of play as well.

One great strategy is referral marketing, where you get happy customers to refer their friends and family in return for a reward or discount, or offer free trials of your SaaS product.

But there are more ways to successfully reach your prospects.

SEO (search engine optimisation) for SaaS platforms has the capacity to drive leads organically without needing to pay for advertising. The aim of SERO for SaaS is to rank highly on Google, which means you won’t have to buy ads using those keywords and phrases.

Effective PPC (pay per click) management can complement your search engine optimization strategy. These ads can also use keywords to target prospective subscribers, and you only pay a fee when the ad is clicked on.

While content marketing strategy can be a powerful channel for reaching new customers. With users seeking software as a solution to their pain points, SaaS companies are perfectly positioned to be seen as thought leaders in the space. From employing keyword-rich articles on a topic, to educational videos, regular emails or social media posts, digital media is the ideal space in which to market a digital service.

As a leading full-service digital marketing agency, we can help with individual services for your SaaS product, or your entire marketing strategy. Just Shout.

The first step is to build a marketing strategy specifically for your SaaS solution. While there are many cookie-cutter or templated marketing strategies out there, a tailored strategy is a valuable and worthwhile investment.

A specialist SaaS marketing agency will understand the business challenges that your product addresses, the companies that this applies to, the persona of the decision-makers in these businesses, and the hardest working marketing channels to reach them.

At Shout, our experts will work closely with you to understand your business, your needs and your goals. And we’ll create a bespoke strategy designed to lift you well above your competitors. Our strategies are proven to work, and that’s why we guarantee them.

Selling Software as a Service is a hugely competitive space. To ensure continued growth, you have to keep updating, upgrading and optimising to keep ahead of the competition.

At Shout, we’ll never let you get complacent. Even if you lead the category with your SaaS product, a simple shift in the industry, or a technological change can fully alter how you operate.

That’s why our experts stay on top of SaaS marketing trends, funnels and best practice principles. We’re always behind the scenes, optimising your marketing strategies to ensure you keep on top of Google, and your category.

If Google changes their algorithm (which they tend to do), this can have dramatic consequences on your position on search engine results pages (SERPs). With constant monitoring, we can anticipate such changes, or respond quickly if these shifts affect your company, so we can make sure you always stay on Google’s front page.

If the digital landscape changes (and it does), such as Facebook changing their guidelines, we pivot with them. It’s important to keep up to date with guidelines, and make adjustments to meet them, so that you’re never ‘penalised’ by breaking the rules.

We’re well aware this can be a full time job, which is why we’re here to take the burden off you.

Shout consultants also cut the cost of business growth with innovative marketing and lead generation activities, so you’re always making the most of your marketing investment.

At Shout, our total focus is growth marketing. Not simply awareness marketing. We partner with you to help you see your business growth vision realised.

What’s more, we guarantee the outcomes we promise. You heard us. So there’s nothing to lose when you enlist our SaaS marketing services and specialists. We’re confident that’s nothing you’ll hear or achieve with another digital marketing agency.

Like to see how? We can’t wait to show you.

To see what outsourcing your SaaS marketing to us can do, get in touch for your free, tailored X-Chart. You’ll see, in writing, the growth we forecast for your business in just a few months’ time.

There’s no obligation – just guaranteed results, and you can see them before you even get started with us. All it takes is a quick consultation with a Shout consultant so we can understand your business, and forecast your future results. Not predictions or promises, but guarantees.

Take a look below for more details on what your X-Chart offers, and how you can get yours for free.

We know our clients need certainty in an uncertain world, and we know our digital marketing delivers the results that take you forward. So no need to worry about getting it right yourself.

By putting the SaaS marketing experts to work for your company, you can concentrate on the bigger picture. Together as your marketing partner, we’ll all be focused on your growth, and that can only go one way – up.