This will vary depending on the nature of your business and the industry you are in. At Shout, we tailor a package for you to make sure it fully embraces your requirements.
For example, if you are a small local business with a limited marketing budget and/or specific digital marketing needs – we would design a package around this. However, if you have an international business that requires a full-service digital marketing Gold Coast team working on projects for you across all digital channels – we would design an appropriate package for that too.
Ultimately, there is no such thing as a one size fits all digital marketing monthly fee and at Shout, we never try to sell you something that’s not right for your business. Instead, we work with our clients to develop bespoke packages based on their specific requirements, budgets and desired outcomes.
When you’re trying to understand how much digital marketing should cost, the answer depends on a number of factors. A good agency should be able to give you a forecast of expectations, based on your needs and their experience.
That forecast will include these factors:
Your campaign’s scope. Are you launching a new product? Do you want your campaign to target all Google search queries or just those that are relevant to your business? The more narrowly focused the campaign, the more it will cost.
Number of keywords included in your search campaign. A broad “catch-all” approach requires less specialised content and is usually less expensive than a highly targeted campaign that targets only one or two keywords. This is true for both organic and pay-per-click (PPC) campaigns.
Your competition. If there are few competitors in your industry that have effective SEO or PPC campaigns, you might be able to secure better placement in search results at a lower cost than if you were competing with businesses that have been using these tactics for years.