Marketing, Sales & eCommerce Consulting

Don’t be afraid of the data 

In modern retail and eCommerce, data rules. If you have an eCommerce component to your sales cycle, if you have a retail site that acts as an extra 24/7 salesperson, you need to harness the data. Find out what you need to measure to ensure better success and better sales performance at every stage of the funnel. Determine which data points contribute to better performance. And understand how to tweak the messages and communications and digital experiences you provide to help those specific aspects of your path to purchase work harder. Day after day after day.

Superior Data Set Ups

You can’t manage what you can’t measure.

By setting you up to better measure the performance of your online retail store, Shout’s consultants can help you better manage the performance at every point in the buyer journey.

If you’re not set up to monitor, measure and analyse data, and leverage the data to improve sales success, it’s never too late. Shout can help. The sooner you start understanding the power of effective data management, and how easy it is to leverage the data and the insights gleaned from the data, once you’ve set up your own bespoke system, the sooner you start supercharging your sales funnel.

An effective data management system also opens the door to letting you successfully launch a mass personalisation program. A program that allows you to reach more potential customers with more engaging sales messages and convert a higher percentage of interested consumers=. With personalised messages and the incredible opportunities presented through contemporary digital and CRM platforms, and the potential of AI quickly being realised by first movers, mass personalisation is no longer just a pipe dream. Shout’s data consultants can help. To learn more, contact us here, or read more about the potential of mass personalisation, here.

Shout consultants make it easy

Working with you, and the data management experts at Shout, we work with you to understand your sales strategy and your marketing needs. Taking that understanding, we look at a wide range of systems, identifying the one which will work best for your needs – in the short term and as your online business grows. We can then help you establish your data management system – and ensure it aligns seamlessly with your sales and key performance metrics. Our retail eCommerce consultants then take you through your dashboard and help you understand how, by adjusting different inputs, you can quickly establish different outputs. 

Discover more about Shout’s data management expertise here.

Understanding attribution

The more you understand which parts of your communication program works best, and which parts are underperforming, the easier it is to tweak, change or drop that aspect of your marketing, brand or sales strategy.

Shout’s retail consultants specialise in attribution and can help you understand how each part of the funnel (and each communication at each part of the funnel) can be made more effective. So, you get a high performing funnel. And a higher performing bottom line.

Discover more about Shout’s expertise in attribution, here.

Loyalty program consulting

Shout’s retail loyalty consultants have an incredible depth of knowledge in creating effective loyalty programs which make it easier for you to increase sales while maximising your return on spend. Put simply, you spend less to get more sales. Our consultants will work with you to understand your customer, business model and profitability, then help you develop a loyalty program which helps you keep more of the customers you already have – by reducing churn – get more new customers, and get more ongoing sales from existing customers at lower average costs.

Find out more about our Loyalty Program expertise here. 

Consultants who don’t set and forget

At Shout, we understand how complex retail sales can be. The modern retailer has to understand so many different aspects of the sales cycle – which can seem to be even more complicated by the inundation of digital sales tools and eCommerce demands.

It can seem like data and digitisation and eCommerce are the magic bullet that can boost sales, sustain profits, increase margins, and give your business a very healthy bottom line. And, the truth is, it can be the most effective way to grow a retail business, once you’re set up for success.

This is what Shout’s retail consultants will do for you.

We’ll help you understand what digital can realistically do for your business. We’ll help you identify which digital platform you need, and which systems you should or should not use. But good consultancy doesn’t stop there. We work with you to identify the key metrics you need to monitor and measure – identifying the key parts of your sales funnel, and the numbers you need to make at each stage to effectively run your retail business, and how to tweak the components to grow the numbers – and grow your business.

And we’re here for as long as you need us. Our consultancy philosophy is to ensure you’re set up for success. We understand how challenging change can be. We understand how, once sales start growing, you might need to tweak or adjust your strategy to set yourself up for even more growth. 

We’ll be there when you need us.

To find out more about how Shout’s retail and eCommerce consultants can add value to your business, and boost your bottom line, please get in touch, today.