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Case Study
Provision

How a B2B strategy enabled ProVision to see more profit

We Helped Provision Grow B2B Leads by 4x

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Before long, Shout’s vision was able to gain stakeholder engagement

Leads to members
2.9x
Online leads for new member enquiries
4x
Site conversion rate
2x

Eyeopening results

“Shout activated the membership base while growing it.

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THE PROBLEM

ProVision launched ProSupply to generate more leads and sell more frames and lenses to existing members. They also needed to grow their membership base.

OUR SOLUTION

We developed a B2B strategy to include:

  • Working with website developers on information architecture for SEO/SEM and conversion rate strategy
  • Customised search strategy and gain stakeholder engagement
  • Optimise 450 member location pages to increase search across member pages

Market value proposition of being a member through paid search and conversion rate optimisation

Leads to members
2.9x
Online leads for new member enquiries
4x
Site conversion rate
2x

Imagine how guaranteed sales would change your marketing strategy.

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