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Smarter timings for campaigns aligned the campaign with the purchase conversations parents were having.
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With over 4,000 students in four locations in Melbourne and a campus in China, Haileybury is Melbourne’s largest private school. Given the high lifetime value of a student, the private school market is fiercely competitive. To increase brand awareness with parents, Shout developed a localised SEO & SEM strategy including geo-targeting campaigns around locations. We have handled launch of two new compasses. City and Darwin.
In the private school space, the School directories rank very well. We saw an opportunity for Haileybury on a Melbourne level (rather than a Victoria-wide level or national level) to rank above these directories, and well and truly above competitors.
To increase brand awareness with parents, Shout developed a localised SEO & SEM strategy including geo-targeting campaigns around locations. We have handled launch of two new compasses. City and Darwin. We also implemented a Melbourne wide campaign via “Private Schools Melbourne”, and also targeted suburbs surrounding each campaign.
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Melbourne (HQ)
431 Riversdale Rd
Hawthorn East, VIC 3123
Sydney
Suite 1308, 109 Pitt St
Sydney, NSW 2000
Brisbane
320 Adelaide St
Brisbane, QLD 4000
Retail
1300 122 110