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Case Study
Cleanaway

Helping a market leader clean up online.

We helped Cleanaway grow 5x organic revenue

What do you want to grow?

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Let's see how your x-chart compares Get in touch today

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Let's see how your x-chart compares Get in touch today

Recognising market behaviours to drive more rubbish collections

Increased lead generation
557%
Cost per lead down
61%
Lead Conversion
up 712%
Click through rate
Increased 150%

More Mobile Rubbish Removal

Recognising the use of mobiles in the purchase path gave Cleanaway customers easier ways to plan their days.

“Shout used a consumer behaviour insight to significantly drive leads, conversions and sales.” Cleanaway

Let’s find out how big we can take your business

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Organic growth chart displaying multipliers

THE PROBLEM

Cleanaway is the number one player in the industry. With smaller competitors stripping market share through targeted SEO/SEM campaigns, Cleanaway needed more effective marketing to build a sustainable future. The existing campaign developed by a global media agency was not working, and Shout’s specialists were able to identify a lot of inefficiencies in the campaign and implementation.

OUR SOLUTION

Upon taking over the account, Shout rebuilt the paid search campaign by utilising best practices. And making the six figure campaigns ruthlessly efficient. Moreover, we also developed a site-wide content strategy, and national and local SEO strategy supporting Cleanaway’s 170 locations. Our analysis showed conversion and enquiry were higher between 6-8 a.m.. By adjusting spend, and enhancing mobile, we increased traffic, share of voice and conversions

Waste Management 
#1
Waste Management Company 
#1
Waste Management Solutions 
#1
Liquid Waste Management
#1

Imagine how guaranteed sales would change your marketing strategy.

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