Our account based marketing generated a bundle for Bunzl

We implemented an account based marketing strategy including:

• LinkedIn Account hit list targeting – List creation, marketing templates, CRM set up, qualification
• Linkedin Advertising – Custom list targeting, remarketing
• Paid Search – Highly targeted paid strategy for Safety product keywords and Google shopping
• Organic Search – Leveraging a large SKU product base to generate interest in products and then convert account holders
• Conversion Rate Optimisation – Prospective purchasers also needed to sign up and be approved to be an account holder which in turn generated leads. We also used entry and exit intents and landing page on account sign up pages to boost conversion