B2B content marketing could be just what your digital strategy needs
Does your B2B content marketing agency guarantee growth? We do.
Book a free consultation with our SEO specialists today.​
Michael Jenkins
Digital Strategist
B2B content marketing services need attention to detail, so ensuring we cover all bases in this step is crucial. At the start of this phase, we will ask all the right questions to better understand your KPIs, budget, objectives and overall vision. In this part of the journey, there’s no holding back — the more knowledge we gain, the more power we have to back your content marketing campaign with.
At Shout, we prioritise consistent results that deliver on your bottom line. But to get there, we need to make sure your initial brief translates into an aligned strategy. tIn this step, we set all of your content marketing channels up, pinpointing the most influential companies and brands to target, and get the ball rolling.
Once we’re ready to go, it’s all hands on deck. Watch as our content marketing agency in Melbourne turns things up a notch to start reeling in engagement through hard-hitting content. From one platform to another, we’ll use your best words to gain more interest than ever before, complete with our specialists and wordsmiths keeping tabs on every element.
While we’ll test away during the live stage of your campaign, we’ll also tweak it consistently to ensure ongoing results. When your campaign needs to shift its goalposts, we’ll work our magic on your strategy to realign every base and keep the action going.
Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.
We follow a very specific course: starting with s careful and precise audience definition, then look at the segmentation, targeting and specific messages to specific targets. We engage with your team through strategic content workshops, content audits and curation, creating content roadmaps, user journeys, channel planning, content calendars and finally, conversion strategies.
Consider the added benefit of social amplification when paired with relevant content, social works for B2B. Our social media strategies make sure your content is shared regularly with your targets. Amplifying via social helps you get the most value from viral shares.
Consider Google Remarketing
For content marketers, Google Ads is an excellent way to drive qualified traffic or to get more of the right people engaging with your very best content. A Google remarketing campaign gets get your name back in front of potential leads while they’re browsing other sites. A remarketing campaign is vital in any lead generation optimisation activity.
And we look at your landing pages to ensure effectiveness and ensure your conversion landing pages are relevant to the link that got the lead to you.
74%* of B2B buyers will research online before making an offline purchase. Shout’s B2B digital experts can help you create, curate and manage content that gets searched, engages and converts.
Don’t risk having content that’s irregular, inconsistent and unlikely to deliver a return on your investment. Shout helps you develop a B2B content strategy that keeps everyone on the same page.
From creating informative content that demonstrates your company’s expertise and services to attract B2B buyers to total campaign management for ongoing B2B marketing success.
A multi-channel SEO strategy which leveraged Google search, social media strategy, content and programmatic advertising.
Shout Search Engine Optimisation Strategy and Social Campaign boosted awareness, drove traffic and increased time spent on the Repco site for their online launch..
We increased Haileybury’s brand awareness among Melbourne parents with localised SEO, SEM and geo-targeted campaigns.
Our SEO consultants had Moula laughing all the way to the bank, with SEO optimisation, SEM and a Social strategy that had Moula outranking the big four banks on SEO.
By slashing the average cost per acquisition and boosting conversions in search, our SEO Strategy and Social Campaign was the only flex necessary.
We’ve compiled a list of the most commonly asked questions about B2B content marketing agency to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.
When you are a business that is looking to market your products and/or services to other businesses, B2B content marketing helps you attract attention and grow your audience through the use of compelling and engaging content like articles, videos, images infographics and more targeted at other businesses.
One of the key things to remember is that you are still marketing towards people, not businesses. While the goal is to create leads and sales from other businesses, successful content marketing campaigns reach the human side of that business to engage them and inspire them to take an action like purchasing your products or services.
A common mistake many businesses make is thinking that anyone can write blogs or social media posts. That may be the case, but writing successful articles, blogs and posts require skills and experience honed over years in the industry, a strong ability to tell stories, understand brands, SEO, audience personas and engagement and much more.
Before selecting a B2B content marketing agency ask them about their history and to view case studies and client results so you can see if they have a strong track record of success. Another thing you should look for when selecting the content strategy agency is the number of social media shares they were able to achieve on their posts for clients as well as the general engagement on posts.
As previously mentioned, you need to tailor your content towards people rather than entities. Create buyer personas and create content that is going to appeal to them and you are likely to have more success. Identify gaps in the market, challenges and needs of your potential buyers and create content that provides solutions and always ensure your SEO and keywords games are on point.
Planning is essential and it all starts with setting goals on what you want to achieve with your content plan. The next step is research to understand your potential customers so you can create content that meets their needs. Brainstorming content ideas is a great way to generate a list that can be rolled out over time so break out the whiteboard and get those creative juices flowing.
To put it simply, content marketing is going to generate leads and sales which is the lifeblood of any business. This is the way to directly reach other businesses to educate them on your brand, your products and services and how you can solve problems they may have or improve their operations.
Video is king in the modern world and this requires a lot of planning, skills and experience to get right. It includes more than just standard video advertising, with YouTube channels and social media accounts to populate, video podcasts, webinars and webcasts as well as videos that help showcase your brand and personality with interviews with your staff as well as video testimonials.
Absolutely. Video content is very easy for your potential customers to consume and digest which makes it highly effective. You can use video in a range of different ways to be entertaining, to be educational and to be engaging. Thanks to social media platforms it is very easy to quickly distribute video and potential audiences that do not have the time to read articles are more likely to watch a short video.
There are many different kinds of content you can utilise. We have already touched on written content like blogs as well as podcasts and video content that can be easily shared across social media channels. There are also other options like newsletters and email campaigns and more traditional content marketing including articles in print media and advertising on television and radio.
There are numerous examples of effective B2B content marketing strategies available online. A good starting point is with some of the bigger, more successful digital content agencies in your local area and around the world so you can see what ideas and strategies they are using to find some inspiration for your own campaigns.
While you can track your own content marketing strategies and gather data on how successful they are (or are not), how do you compare it to your competition and their strategies? That is what enterprise content marketing will achieve, giving you the metrics you need to ensure you are outperforming your rivals.
Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.
It only takes a few minutes!
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